Look here Nintendo. You had me at 'bigger screens' ok, no need for this bizarro alternate universe where everyone and everything is Daz white and people all use their DS's while grinning at each other. Those people are seriously enjoying themselves, especially the old couple at 2.31, pointing and laughing at their new digital photo frame. Jeepers, get a room.
Despite the god awful marketing, you will find me lining up on April 3 to pick up what will be my 3rd DS, that's one for each iteration. I remember thinking it was a risky purchase back when it first appeared, a real wild card in the Nintendo stable - will it be a natural replacement for the Gameboy or will it go the way of the virtual boy? Time has proven me a savvy consumer with a good eye for a winner, but even more time has proven me a sucker for shiny objects "now with bigger screens". Damn you ninty.
I do love my DS still though, having recently been spending a lot of time with the Korg DS10 (genius) and Professor Layton, and don't feel too ridiculous shelling out for another one with a few fairly pointless bells and whistles on it. Cameras aside, I'll definitely make use of the SD card slot and the web browser, despite no flash (damn!). The shop sound fairly handy too, modelled after the Wii shop which I have found pretty good use for, so I better cash in some more stars for points, if there are any to be sold yet.
This marketing is straight from Nintendo's dark new heart of inclusivity for all age ranges and genders, and despite the extreme cheese, you have to admit the DS has the gamut pretty well covered for everyone on the planet. It is still an odd realisation to be creating Kraftwerkalike electronica on the tube, only to notice that sat opposite a 6 year old girl in pigtails is holding the same object as you, albeit a pink one, mucky with glittery stickers, and playing with her pixelated dalmatians. Where will this Nintendomination of the planet end? At least a couple more DS versions away probably. The real big question is, do I trade in my DS Lite or just go ahead and buy another copy of Korg for some linked up, 32 pattern choons. That's going to be kind of tricky on the tube..